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Marketing formortgagebrokers

That brings in the right enquiries. Content that earns trust before anyone hands over a payslip.

YouTube, Meta ads and social
SF Capital video SF Capital video
SF Capital video
50+ leads
from 1 video
One SF Capital video passed 448,000 views and brought in 50+ high-ticket leads.YouTube

Brokers and finance businesses we work with

SF Capital logoAlcove Mortgage Advisory logoCurle Capital and Shore Financial logoYour Finance Network logoBroker Institute of Australia logoSF Capital logoAlcove Mortgage Advisory logoCurle Capital and Shore Financial logoYour Finance Network logoBroker Institute of Australia logoSF Capital logoAlcove Mortgage Advisory logoCurle Capital and Shore Financial logoYour Finance Network logoBroker Institute of Australia logoSF Capital logoAlcove Mortgage Advisory logoCurle Capital and Shore Financial logoYour Finance Network logoBroker Institute of Australia logo

Sound familiar?

“Most of our work comes through referral partners. We don't control the flow.”

→Your own channel brings people straight to you, alongside your referrers.

“People think every broker is the same, so they shop on rate.”

→Video shows how you work, so they pick you for the advice.

“We bought leads once. They were cold and never picked up.”

→We warm people up with content first, then ask for the call.

What we do

The five layers we run for our clients, set up for a broking business.

01

Organic social

Borrowing tips, market updates and client stories. We post often and let the numbers show what lands.

02

Awareness ads

Your best clips shown to home buyers, investors and business owners, for a few dollars a day each.

03

YouTube

Long, researched videos on the questions your clients ask, from first homes to complex loans.

04

Lead campaigns

Ads to people who've watched you, sent to a video sales page. In finance it usually beats a bare form.

05

Email

A weekly email that keeps you front of mind until they're ready to buy or refinance.

Results

Want results like these for your business?Book a free consultation

The work

Videos and ads we've made for finance businesses.

Broker Institute of Australia
Broker Institute of Australia
Broker Institute of Australia
Broker Institute of Australia

First 90 days

Content builds on itself. The first 90 days set it up.

01

Weeks 1 to 2

We map your ideal client, pick the first topics and write the scripts.

02

Weeks 3 to 6

One shoot gives you two to three YouTube videos and a batch of clips. Ads go live three to four weeks from kick-off.

03

Weeks 7 to 12

We put money behind what's working, cut what isn't and track every enquiry through to the booked call.

Common questions

No. Ads talk about your service and expertise. They never promise a rate or an approval, and we write every script to the credit advertising rules.

Yes. Advice is a trust decision, the same as a loan. We plan topics around your clients' questions and keep the content general, not personal advice.

In finance, a video landing page usually wins. People want to see and hear you before they share their details.

Referrals come and go. Content gives you a second source of clients that you control.

Ads go live three to four weeks from kick-off. YouTube takes longer. Building a brand takes six to twelve months.

Engagements start at $2,500 a month. Ad spend is extra and paid straight to Meta. Most clients start ads at $1,500 to $2,000 a month.

Want the detail first? Read our mortgage broker marketing guide.

Grow your loan book

Book a free call. We'll show you what a content and ads plan would look like for your business.

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Join hundreds of businesses growing their content machine

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